Taking surveys are a good source of extra income but only a few people know and have appreciated the fact that answering paid surveys online can pay a few bills and even pay for that dream vacation.Taking surveys can also be fun because there is true satisfaction and honest pay for giving an honest feed back to a company regarding their product or service.  Not everyone answers online paid surveys just for the extra cash. Some people really want their voices and opinions to play an active part in making the company produce better products which are eco-friendly. These people want to make a point to manufacturers that their products should be healthy to consumers and to the environment. Influencing the companies for a higher purpose than just extra income is a noble task. These people engage themselves for a higher purpose in making their opinion count. However, they soon realize that it is a win-win situation because their opinion helps the company, the consumer, the environment and ultimately themselves.Do you see the connection now?  Taking surveys for cash is a very real thing as companies want to know what customers really want. The last thing they want to do is spend thousands upon thousands of dollars marketing a product people don’t want. The companies would much rather lose a few thousand dollars than lose hundreds of thousands on a failed product. By offering the opportunity for you to take surveys for cash a company can poll potential customers that meet there demographic to see what their thoughts are on a particular product or service that is coming out.Other ways that companies utilize the power of surveys is to improve upon existing products. They have found that by polling people that they can find out ways to better improve certain areas of their business. By understanding more of what the customer wants they are able to keep customers much longer. Again, it is well worth it to a company to pay people like you to take these simple surveys. They would rather lose a few dollars than a lot of money.In conclusion, taking surveys for cash may not translate into a full time job but it can turn into a great way to earn a couple of extra dollars each week. Also possibly receive free products, merchandise, gift cards, reward points, food items, cleaning products etc…which are as good as cash.